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To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.
I believe things really started evolving once Live Jasmin made its entrance.
It wasn’t much of a cam site at the beginning, but somehow they managed to raise the bar during the years and developed, at least from our point of view, one of the best live sex sites out there, maybe the best.
Just like I mentioned in our review of the site, their service hasn’t really changed all that much during this time.
The site is packed with a lot of cool features and rivals Live Jasmin in speed and video connection quality.The program was complemented by a variety of digital, event and social activations.Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.Whatever the name of the sites, they weren’t great, at least not by today’s standards.The video connection was lagging at best and the design and features…well let’s just say the idea behind it was great, everything else…not so much.